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Read the latest media releases, newsletters and public notices from Fed Square Pty Ltd.
After nearly two decades as a place for the world to meet, celebrate and be together, Fed Square has embraced a new logo that reflects its position as the beating heart of Melbourne.
Since it opened in 2002, Fed Square has been a world-class space for dynamic and public events, where locals and visitors can engage with a spectrum of experiences. Under a new vision, supported by the recent Government review, the new branding positions Fed Square as ‘Anything But Square’ while promising a ‘Kaleidoscope of Experiences’.
Suzana Bishop, acting CEO Fed Square said: “Fed Square is a globally iconic destination and Melbourne’s gathering place, where visitors are immersed in unique cultural experiences and architecture that celebrate Victoria’s rich heritage and identity. As a result, our brand needs to inspire, engage and celebrate our community. And our new identity does just that. It’s reflected in our program of events and offerings too.”
The rebrand was led by Australian-based agency Interbrand who have previously worked on iconic Australian brands including the Sydney Opera House. In line with the new identity, Fed Square has also partnered with Australian artist and illustrator Tanya Cooper whose passion for bright colours and fun will be injected into various mixed media branded collage work.
With this rebrand, we also celebrate Fed Square’s history. A number of short documentaries have been created to showcase the Square’s heritage, architecture, design, engineering and sustainability initiatives. These include: Fed Square’s Architecture & Design; Sustainability and The Labyrinth (an underground maze that acts as a passive cooling/heating system), Engineering and The Deck, and the Princes Walk Vaults, Fed Wharf and the connection to the Yarra River. They will be available to view on the Fed Square website and will be released each week from January 15.
In addition, there are three special episodes of the Anything But Square podcast series which celebrate Fed Square’s past featuring interviews with notable people involved in the Square’s creation including Donald Bates, one of the original architects.
To celebrate the launch of the new brand, and in keeping with the new direction, this month Fed Oasis launches as part of Fed Summer. Fed Oasis features grass zones dotted throughout, vibrant beanbags and comfortable striped deck chairs to relax in, under the shade of umbrellas as far as the eye can see. This comes directly from community feedback seeking greater shade and comfort in the Square. To accompany Fed Oasis, there will be live music, films, and free wellbeing classesthroughout the summer months.
For more information visit /events/anything-but-square
For further information or media enquiries, please contact Asha Holmes Publicity: Asha Holmes | firstname.lastname@example.org | 0403 274 299
Fed Square is Melbourne’s home. Now it’s showing Melbourne a blueprint of the home of the future by Joost Bakker. Fed Square will again host Greenhouse by Joost, a self-sustaining, closed loop, two-bedroom home that will shelter, feed, and provide energy for its inhabitants.
This week, award winning chefs Matt Stone and Jo Barrett move into the Greenhouse full-time for 3 months. Passers-by will be able to see their daily routine as they work towards growing, harvesting and cooking food sourced only from the building. Their aim – to produce enough food for 2 people to live on.
With 58% of the world’s carbon emissions created by the current food system1 and the annual food waste cost globally reaching $940Billion, a sustainable future is the only way forward.
“Imagine solving the world’s biggest problem by simply changing the way we live” said Joost Bakker. “We have the ability to create positive impact by growing our own food. Everyone of us generates an abundant nutrient source – we just need to harness it.”
From this month, Fed Square will host free weekly sustainable living events such as a pop-up zero waste bar, weekly discussions with chefs and exclusive cooking demonstrations from Matt and Jo. In addition, tours of the house will be offered daily and exclusive dining sessions are available to be booked.
Fed Square acting CEO Suzana Bishop said: “We are excited to welcome Greenhouse by Joost to the Fed Square River Terrace – we know how important it is to support and promote innovation in this field as we look to ensure a sustainable future for Federation Square and the broader Melbourne community.”
Fed Square’s environmental sustainability credentials have been front of mind since the precinct was first constructed 18 years ago, and initiatives have continued to be developed over time to ensure that Fed Square remains at the forefront of this area. Since early 2019, Fed Square Pty Ltd is proudly Carbon Neutral. 100% of the carbon emissions specifically derived from Fed Square Pty. Ltd.’s operational activities are offset.
To book a tour and find out more, visit: www.fedsquare.com/events/greenhouse-by-joost
For further information or media enquiries, please contact Asha Holmes Publicity: Asha Holmes | email@example.com | 0403 274 2991
FED SQUARE JOINS FORCES WITH MUSIC INDUSTRY FOR KICK STARTING COMPETITION WORTH $100,000
FED LIVE, Fed Square’s music competition for Victorian based emerging musicians, saw an impressive array of music video submissions from Victorian artists last month.
The entries were mind-blowingly good and shortlisting was difficult. But, thanks to a hand-picked panel of judges from music heavyweights MTV, Melbourne Music Week, DITTO Music and the Mushroom Group, the Top 10 songs for FED LIVE are in. Now it’s your turn – general public get to vote on their favourite music video.
The finalists are:
Listen to the Top 10 and vote for your favourite! /events/fed-live
One lucky artist will be crowned the winner and receive $100,000 worth of career-kickstarting prizes, and just for voting we’ll give one lucky duck a cool thousand bucks.
Voting closes 7 December. The overall winner will be announced 8 December.
FED LIVE, a music competition for Victorian based emerging musicians, will see an artist or band win a prize valued at $100,000.
From 19 October to 15 November 2020*, Fed Square accepted music video submissions from emerging Victorian artists of any genre who want to show off their talents..
An industry panel shortlisted 10 music videos, which are now profiled on fedsquare.com during a public voting period. The winner will be announced on 8 December and receive the extraordinary, money-can’t-buy prize package, which includes:
In addition, all members of the public who vote for their favourite videos will go into the running to win $1,000 – one winner will be picked at random on 7 December*.
FED LIVE is made possible with thanks to MTV, Melbourne Music Week, DITTO Music and the Mushroom Group.
More information can be found at /events/fed-live
For further information or media enquiries, please contact Asha Holmes Publicity: Asha Holmes | firstname.lastname@example.org | 0403 274 299
Fed Square is set to celebrate the blue skies ahead with SKY CASTLE, a dreamy, interactive sound and light installation arriving on 14 November. The purpose-built installation features a cluster of inflatable arches that span in a colourful symphony across the Square. As guests move through the arches, their movement powers and progresses the melodic xylophone soundscape and stimulates colour changes in each arch – evocative of the joy and hope that rainbows bring after every storm.
This installation joins Fed Square’s newly transformed dining precinct, with various spaces created into outdoor dining zones, some that also offer the opportunity to order via QR code for contactless service.Live entertainment will run every day until 5 December.
To launch SKY CASTLE, Bernard Curry and his band Johnny Wonderpants will play an hour-set on the main stage from 6.30pm – featuring LIVE performance of the viral hit and love letter to Melbourne ‘Here Comes the Sun’ seen here.
SKY CASTLE is a creative partnership between Fed Square and Melbourne based studio ENESS.
In order to ensure a COVID Safe experience for all, visitors to the square will be asked to scan and enter their details into a contact tracing system. SKY CASTLE is 100% outdoors and visitors do not enter an interior space.The lights and sound of SKY CASTLE are activated kinetically – via movement, not touch. Security will be in place to ensure visitors refrain from touching the installation and will also remind visitors to follow social distancing requirements while exploring the installation.
Official opening: 7.30pm Saturday 14 November.
For media enquiries, interviews or images please contact Asha Holmes Publicity: Asha Holmes | email@example.com | 0403 274 299
LIVE MUSIC & PERFORMERS EVERY DAY
Fed Square today opens their newly transformed dining precinct, with live entertainment running every day from 5 November.
Dining has been turned inside-out, with various spaces throughout Fed Square transformed into outdoor dining zones, some that will also offer the opportunity to order via QR code for contactless service.
Popular venue Beer DeLuxe will lead the charge reopening their doors from 28 October with TimeOut Cafe (29 Oct), Riverland and Pilgrim (30 Oct) and Transport (31 Oct) following soon after. Chocolate Buddha will complete the Fed Square dining reopening on 11 November.
Fed Square is also offering FREE parking for the month of November for those dining at one of the restaurants, cafés or bars. Simply obtain your free parking ticket when you purchase food or beverages and produce your ticket upon exit.
Fed Square CEO Xavier Csar said: “We are so excited to reopen our space for the people of Melbourne. We have new outdoor dining spaces and a lot of live music to entertain customers and passersby alike. It’s time to reembrace the vibrant and culture-rich Melbourne we love.”
Live Entertainment at Fed Square
From 5 November there will be live bands on the Main Stage every Thursday, Friday and Saturday from 4pm to 7pm. The line-up includes multi ARIA Award-winning Paul Coyle and his band The Devious Three; Jules Boult & The Redeemers; Steve Purcell’s Pearly Shells; Damon Smith Band; Rhythm and Blues rockers Benny Peters & The Mistreaters; ARIA Award-winning band Collard Greens and Gravy; Jules Boult & Memphis Gold; plus Andre & The Rare Blues Byrds.
From 8 November, roving entertainment will be found across the dining zones every Sunday, Monday, Tuesday and Wednesday lunch time, from 12pm to 2pm. Patrons will enjoy Not My Circus! an exciting new trio bringing high energy, dance fuelled jams; Uptown Brown with his “Goodtimes Gyratorscope”; roving Latin drummers; andMelbourne’s own Mariachi Band.
Spring Racing will be broadcast live on the Façade on Tuesday 3 November (Cup Day) and Thursday 5 November(Oaks Day).
More information, full event details and to book a table visit /events/dining/
For media enquiries, interviews or images please contact Asha Holmes Publicity: Asha Holmes | firstname.lastname@example.org | 0403 274 299
FED LIVE, a music competition for Victorian-based emerging musicians, will see an artist or band win a prize valued at $100,000.
From 19 October to 15 November 2020*, Fed Square will accept music video submissions from emerging Victorian artists of any genre who want to show off their talents. Entries are now open for regional Victorian’s who are allowed to meet under current COVID-19 guidelines and metropolitan Melbourne based bands or artists are encouraged to enter when restrictions mean bands or artists can safely regroup.
Fed Square CEO Xavier Csar said: “Live music is a cornerstone of Melbourne’s culture, and one of the great artistic pillars of the city. Fed Square is proud to launch FED LIVE – our latest endeavour to
celebrate and support this vital industry. With the arts industry currently facing significant challenges, it is more important now than it’s ever been to support Victorian musicians, especially up-and-comers, and as the gateway for Melbourne’s arts and cultural district, Fed Square is proud to shine a spotlight on the city’s incredible diversity of talent.”
An industry panel will shortlist 10 music videos, which will then be profiled on fedsquare.com during a public voting period from 20-27 November*. The winner will be announced on 30 November* and receive the extraordinary, money-can’t-buy prize package, which includes:
In addition, all members of the public who vote for their favourite videos will go into the running to win $1,000 – one winner will be picked at random on 30 November*.
FED LIVE is made possible with thanks to MTV, Melbourne Music Week, DITTO Music and the Mushroom Group.
Senior Director, Youth & Entertainment Brands, ViacomCBS Australia and NZ, Helen McMurdo said: “We’re thrilled to partner with Fed Square on this incredible initiative for Victorian artists. With the live music industry facing one of its biggest challenges in history, we’re excited to be able to use the MTV platform to amplify the stories and music of emerging artists”.
Chair of the Arts, Culture and Heritage Portfolio, Councillor Rohan Leppert, said Melbourne’s music industry has been among the hardest hit by COVID-19, and needed ongoing support. “Programs like this will help keep our music industry alive during these unprecedented times. The City of Melbourne is committed to helping our live music venues and local artists through our Melbourne Music Week program as we look to the future and hope to welcome people back to the city safely in the coming months.”
More information can be found at /events/fed-live
For further information or media enquiries, please contact Asha Holmes Publicity: Asha Holmes | email@example.com | 0403 274 299
*Competition dates may be subject to change, pending Victorian Government coronavirus recovery roadmap. Please check the website for up-to-date information.
Fed Square is overseeing a staged and carefully coordinated reopening of Federation Square as coronavirus (COVID-19) restrictions start to ease, in line with the latest Government health advice.
Following the easing of some restrictions on 1 June, several of the food and beverage retailers at Federation Square have now reopened in a limited capacity, with the remaining restaurants, bars and cafes likely to resume operating in the coming weeks.
The Ian Potter Centre: NGV Australia has announced plans to reopen the gallery from 27 June, while the Koorie Heritage Trust is planning to reopen in early July, with a date to be announced shortly.
In line with Federation Square tenancies reopening, Fed Square is planning to resume the precinct’s weekly activities, such as tai chi and meditation, from July. These activities will adhere to the latest restrictions on public gatherings and physical distancing.
The Digital Façade, a major attraction for many visitors to the precinct, will also return to screening a variety of compelling programming from later this month.
Fed Square is also working in consultation with the Victorian Government and industry to develop guidelines for the safe and successful delivery of events at Federation Square, with full details of these guidelines to be shared in due course. Fed Square is committed to working with the government and event organisers to identify when events will be able to return and how they can safely operate.
With visitors returning to Federation Square, several measures are being put in place by Fed Square to make the precinct as a safe place for everyone including:
Commenting on the reopening plans, Fed Square CEO Xavier Csar said:
“Fed Square is Melbourne’s meeting place and one of our state’s most popular visitor destinations, and we are very excited to be putting in place plans to ensure that people can feel safe when they visit – whether that is for a meal, to attend a gallery, or just to relax in the Square.
“While we are eager to have the public returning to Fed Square, we also want to ensure we are following best practice when it comes to reopening in way that is safe for the community we serve. That is why we are implementing a planned and staged reopening and will always err on the side of caution throughout the recovery phase.”
Fed Square’s Deakin Edge to virtually host Meetings & Events Australia First Ever Digital conference Evolve: Renovated on 16 July
Fed Square’s innovative Virtual Edge offering is providing the events industry, a sector significantly affected by the coronavirus (COVID-19) pandemic and resulting restrictions, with new possibilities for running virtual events, with the offering set to be used when Meetings & Events Australia’s (MEA) Evolve:Renovated conference is hosted virtually from Deakin Edge on 16 July.
Virtual Edge has seen Fed Square’s stunning events venue, Deakin Edge, transformed into a world-class broadcast facility available for a variety of event purposes. Virtual Edge combines the beautiful Deakin Edge environs and Fed Square’s on-site facilities with the technology and AV support to produce an incredible virtual event simply and safely, including live streaming capabilities and state of the art lighting and camera systems.
Fed Square is proud to be the virtual venue for Meetings and Events Australia’s first-ever virtual conference, Evolve:Renovated on 16 July. Hosted from Deakin Edge, Evolve:Renovated will offer a mix of international and local speakers representing diverse industries and topics, as well as networking opportunities and access to a new wellness hub. Author David Mead, best known for Find Your Why co-authored with Simon Sinek, is the Keynote Speaker for the conference and will be sharing The Power of Alignment and how companies can stay centred to achieve extraordinary things with delegates. The virtual nature of Evolve:Renovated has also made the conference critically important to those within the industry at a time when other industry events have been forced to be postponed or cancelled.
Fed Square CEO, Xavier Csar said:
“The events industry has been deeply impacted by the coronavirus pandemic and is now grappling with how to bring events back. Fed Square wants to be a part of the solution for event organisers and that is the reason we have developed Virtual Edge.
“We are proud to be the virtual venue for Evolve:Renovated in July and we encourage others in the event industry to consider Virtual Edge as a way to bridge the physical and virtual divide and begin connecting with audiences again.”
Virtual Edge is the latest digital-led innovation from Fed Square following the success of Virtual Square, which has taken over the Fed Square website and offered up a wide variety of compelling content to bring the magic of Fed Square into people’s homes.
Fed Square has won three Awards at Meetings and Events Australia’s annual national awards night, this year held in a virtual format.
Leading into the Awards event, Fed Square had been nominated as a finalist in three award categories: Festival of the Year, Operations Person of the Year, and Event Venue (1,500+).
Fed Square’s Pedro Gallo received the Victorian award for Event Operations Person of the Year. Peers and industry experts recognised Pedro’s commitment to the events industry and excellence delivering events.
The Anything But Square Festival, held in July 2019, won both the Victorian Award and the National Award for Festival of the year. The festival heralded a new and exciting chapter for Fed Square and featured a variety of events including the widely celebrated Sensory Underground dining experience.
The MEA Awards recognise excellence in the events and meetings industry and celebrate best practices in Victoria and in Australia. With the whole industry struggling due to COVID-19 the awards were a particularly important opportunity to reflect on the successes of 2019.
Fed Square is set to welcome thousands of visitors to its new online platform, Virtual Square, where people from around the world will be able to explore its spaces, enjoy world class events and join community initiatives.
From virtual tours of exhibitions from The Ian Potter Centre: NGV Australia to movies curated by the Australian Centre for the Moving Image (ACMI), Virtual Square will bring the magic of Fed Square into people’s homes.
The Virtual Square initiative will take over Fed Square’s website, creating virtual journeys perfect for people to enjoy at home while measures are in place to slow the spread of coronavirus (COVID-19).
The experiences will be split across a range of themes, highlighting the aspects of Fed Square that have contributed to it becoming a much-loved place of gathering and community.
These include: Fed Square’s design and history, arts and culture, Indigenous history, health and wellbeing, sustainability and accessibility and the Fed Square community. Just as there is always something fresh to see at Fed Square, new content across these themes will be made available each week on Virtual Square.
Fed Square is partnering with the Koorie Heritage Trust to highlight Fed Square’s proud history as an Aboriginal meeting place and a virtual experience of Tanderrum, the Aboriginal ceremony of welcome.
Fed Square CEO Dr. Xavier Csar said that since the much-loved civic institution was required to temporarily close due to coronavirus (COVID-19), his team had been working hard to reimagine the Fed Square experience in a virtual space.
“Virtual Square gives us a new way to celebrate the history and heritage of Fed Square, shine a spotlight on activity from our incredible cultural and event partners, and generally bring a piece of the rich Fed Square experience into people’s homes,” Dr Csar said.
“I encourage everyone to gather at our Virtual Square. Until you can come back in person, this is the best way to experience the kaleidoscope of experiences that only Fed Square can deliver.”
As part of Virtual Square, Fed Square is launching a new podcast series, Anything But Square, featuring interviews, conversations and profiles of Fed Square’s people, places and events. Episode One, out now, includes Zach Bush’s Deakin Edge talk Breathe Your Biome, held in early March.
To learn about all the great experiences at Virtual Square as they become available, visit fedsquare.com and subscribe to the weekly newsletter, or follow Fed Square on Facebook, Twitter, Instagram and LinkedIn.
To visit Virtual Square and find out more go to www.fedsquare.com.
Late yesterday a member of Federation Square’s office staff returned a positive result for coronavirus (COVID-19).
The staff member has been in isolation since Monday, after showing symptoms over the weekend. This individual’s role is largely administrative, based wholly in the Fed Square office, and had no exposure to the public or tenants in the period after they were exposed to coronavirus (COVID-19).
As an extra precaution, all non-essential staff at Fed Square Pty Ltd were last night directed to stay home, effective from this morning, with only core staff remaining in the office. These arrangements will stay in place until further notice.
We are doing this proactively in the interests of staff and the public.
We believe this is a cautious and prudent response in an evolving situation.
For the latest information on coronavirus (COVID-19), visit https://www.dhhs.vic.gov.au/coronavirus
Due to the outbreak of coronavirus disease (COVID-19), health authorities have advised that all non-essential, organised public gatherings of 500 or more people should be cancelled from Monday 16 March 2020. Fed Square is committed to working closely with its tenants, the public and other key stakeholders to ensure any disruptions are minimised and Federation Square is in the best position to emerge from the impacts of COVID-19 stronger than ever.
We encourage people with tickets to events scheduled over the next few weeks to contact the event organiser to confirm if the event is postponed. While cancellations are inevitable, we will work with event partners to communicate any changes quickly and clearly, in a way that minimises the impacts on visitors and the precinct’s tenants.
If you are feeling unwell or have been in close contact with someone who has coronavirus disease (COVID-19) stay at home (self-isolate). If you are concerned, please call the Coronavirus Hotline on 1800 675 398. The easiest way to protect yourself, family and friends is to pay attention to good hand hygiene and good respiratory hygiene:
For the latest information visit the Victorian Government’s Department of Health and Human Services website: https://www.dhhs.vic.gov.au/coronavirus
We will endeavour to keep you updated on this situation.
There are no current plans to cancel any events, activations or any other public gatherings at Fed Square or elsewhere in Victoria due to coronavirus. Businesses and tourism operators across the precinct also remain open and need the support of the community at this time more than ever.
The outbreak in mainland China and in other parts of the world is of concern, however, the situation in Australia is significantly different. Victoria has plans in place to manage and mitigate the risks of coronavirus.
The spread of coronavirus occurs through close contact with an infected person, mostly face-to-face or within a household. It can’t jump across a room or be carried for long distances in the air. If you are not in a group at risk group of contracting coronavirus, you should go about your daily life and travel, work or study as normal. This includes continuing to use public transport, cars, taxis, hire cars, ridesharing, cycling or walking in public places.
The easiest way to protect yourself and event attendees is to pay attention to good hand hygiene and good respiratory hygiene:
For the latest information, visit https://www.dhhs.vic.gov.au/coronavirus
The Multicultural Festivals and Events (MFE) Program funds multicultural and multifaith community groups to hold cultural festivals and events in their local communities.
The program aims to encourage Victorians to participate in festivals and events that celebrate and embrace our state’s vibrant cultural diversity.
Applications for regional festivals and events and newly arrived community celebrations for will be highly regarded.
MFE 2020-21 includes 2 rounds:
Community grants – $2,000 or less
Small grants where the activity will reach the organisation’s community and be an event or festival that is accessible for the whole community to attend. At least 100 people will attend metropolitan events and at least 50 people will attend regional events.
Partnerships grants – $7,000 to $70,000
Grants for two agencies to partner on an activity that will reach multiple communities across Victoria, with at least 2,000 people attending metropolitan events and at least 1000 people attending regional events.
Round 1 application are now open.
The Victorian Government Federation Square Review has released its Community Consultation Report, which is based recent community engagement. Fed Square welcomes the release of this report, which can be found here.
A kaleidoscope of Christmas fun is set to take over Fed Square this December, with the public to be treated to a host of festivities that are anything but square.
The Fed Square Christmas Festival, which begins on 29 November and runs until 25 December, will play host to plenty of events, activations and activities to deliver festive cheer for visitors to the square.
The centrepiece of the festival is the Christmas Square, a magical activation created in partnership with the City of Melbourne. Launching with the lighting of the now-famous 16-metre LED Christmas tree, Christmas Square will also feature a giant light up bauble, larger than life candy canes, a nativity scene and even Santa’s House, transforming the iconic square into a Christmas wonderland.
Adding to the season cheer, Fed Square’s main stage will be hosting some incredible free Christmas performances throughout December. Highlights include the Koorie Heritage Trust’s A Very Koorie Krismas on Sunday 8 December, K-POP Kristmas on Friday 13 December, and City of Melbourne’s Gravy Day sing-along on Saturday 21 December. In addition to the live musical performances, Fed Square will welcome some of the city’s best food trucks to the precinct on Friday 13 December, making the precinct the perfect spot to come together and celebrate as a community.
Fed Square’s state-of-the-art Digital Façade will be offering some innovative Christmas cheer with the introduction of the Dancing Santa interactive big screen experience at Fed Square. In a world first public square activation, visitors to Fed Square will be able to use the latest real-time motion capture technology and see themselves on the big screen alongside a digital Santa Claus who will match their every dance move.
The Digital Façade will also be screening a classic, and quirky, Christmas movie in the four days leading up to 25 December. The Nutcracker and the Four Realms will be the first film shown, on 21 December, and to celebrate Fed Square will be providing free popcorn and sugarplum fairy floss as well as welcoming the Australian Ballet Company to the main stage for a live performance from their most recent ballet, The Nutcracker. Visitors to the square will also be able to enjoy Home Alone (22 December), Edward Scissorhands (23 December) and The Santa Clause (24 December) on the big screen.
Complementing the activity in the main square, Fed Square is hosting a Christmas Styling Masterclass hosted by Chyka Keebaugh in Deakin Edge on Friday 29 November. An event perfect for those looking to take their festive celebrations at home to a new level, the Christmas Styling Masterclass will see Australia’s favourite homemaker and entertaining enthusiast Chyka Keebaugh team up with legendary dessert chef Darren Purchese to share tips on how to celebrate in style this Christmas and make it extra special. Tickets to the Christmas Styling Masterclass start from $60.50. For further information about the event and to book tickets visit /events/christmas-styling-masterclass-chyka-keebaugh.
Fed Square’s Atrium will also host two markets in December, offering visitors a chance to find some unique Christmas gifts. The Boho Luxe Christmas market will bring a Byron Bay feel to Melbourne on Sunday 1 December, and the Butterfly Christmas market is set to showcase some incredible wares across 60 stalls on 20 December.
Commenting on the exciting program of activities, Fed Square CEO Xavier Csar said: “Fed Square comes to life around Christmas, giving Victorians and visitors to the state a welcoming and safe place to join together in celebration and feel more connected. Thanks to the City of Melbourne the magical Christmas Square will be returning this year, and we are thrilled to be putting on free performances on the main stage throughout December that celebrate the diversity of our community during the festive season, with the Koorie Heritage Trust’s A Very Koorie Krismas set to be a particular highlight. I’d encourage everyone to come down to Fed Square during December and be a part of the festivities.”
Full information about all events and activities taking place as part of the Fed Square Christmas Festival are available at /christmas-square
This week, the Heritage Council of Victoria granted heritage status to the Federation Square precinct.
Fed Square Pty Ltd (FSPL) is welcoming of this decision, as it recognises and enshrines what we already know – that Fed Square is a culturally significant icon in Victoria and a significant place of community, connection, innovation and learning for Melburnians and visitors to the city.
Fed Square is one of Melbourne’s most iconic landmarks. Last year we welcomed over 10 million visitors from across Melbourne, around Australia and from all over the world. A home for Melbourne’s public gatherings, festivals, sport and cultural events, we are the city’s town square.
You would certainly have seen a lot going on around the square recently, including the redevelopment of ACMI, the ongoing transformation of the Melbourne Arts Precinct and the underground construction of the brand-new Town Hall Station, part of the Metro Rail Tunnel development.
To ensure Fed Square continues to grow as an innovative and exciting place for all visitors while enhancing our visitor experience, the Victorian Government is leading a review to focus on why you visit Fed Square and how we can improve your experience as Melbourne’s meeting place.
As part of the review, we need your feedback! Tell us what brings you to Fed Square, what you love about Fed Square and how we can improve.
The Anything But Square Festival Powered by Siemens will see Federation Square transformed into a mecca of vibrant and extraordinary experiences throughout August, with full details of the festival program to be released in the coming weeks.
The official Anything But Square Festival program runs from 25 July to 25 August and will feature a kaleidoscope of events, activities, and installations, the first of which has been revealed today with the announcement of Sensory Underground: an immersive dining experience by Tokyo Tina.
Drawing on predicted dining trends for the year 2045, the futuristic experience will take place in a unique space accessible beneath Fed Square that few members of the public have seen and where no-one has previously dined. With food and art lovers having their senses ignited from the moment they arrive via a door on Platform 13 of Flinders Street Station, guests of Sensory Underground: an immersive dining experience by Tokyo Tina are in for a truly unforgettable experience this winter.
To bring the future-focused dining experience to life, Fed Square has partnered with the Commune Group’s iconic restaurant Tokyo Tina, who will be creating a truly unique, optimistic take on what food and dining might be like 25 years into the future with a four-course sit down menu.
The thought-provoking, exclusive menu is being developed based on predicted food trends for 2045, and the anticipated changes to the way we consume food. This largely includes using as little energy as possible for food production, sourcing local produce, and sustainable food practices.
As guests enjoy their delicious meal in the surreal underground location, taste will be just the tip of the iceberg, as all senses will be engaged through a blend of sights, sounds, textures and scents, to create a space that truly is anything but square.
Artists to feature in the unique culinary journey include lighting installation artist Kit Webster, performance installation designer Paul Findlay, graphic design and visual experts at Studio SPGD, and virtual reality creators Trent Clews-de Castella and Joseph Purdam from PHORIA Studio.
Suzana Bishop, Fed Square’s General Manager – Commercial and Public Engagement, said the Sensory Underground offered Melburnians the chance to see and experience a different side of the iconic location, and enjoy some of the city’s culinary delights at the same time.
“Fed Square is delighted to be working with Tokyo Tina and some of Melbourne’s most talented creatives to create a truly spectacular experience in the heart of the city. We have never put on an event quite like this, and we have certainly never made use of this underground space. With incredible food, art, and experiences adding to the future environment of 2045 and its unique surroundings, the event really pays homage to all the things that make our city so vibrant now and in the years to come. We can’t wait to share the wonder of Sensory Underground with visitors to the square and the city,” said Ms Bishop.
Speaking on the partnership, Steve Wooderson, Executive General Manager of Smart Infrastructure Solutions and Services at Siemens Australia said, “We’ve had a long history with Fed Square and are proud to extend this to the Anything But Square Festival. As one of the world’s most sustainable companies, we use technology to create environments that care in the communities around us. We hope that people enjoy the festival and all the wonderful experiences it offers.”
Simon Blacher, Commune Group Director, said the dining experience is sure to thrill guests through the combination of forward-thinking food and art in one of the most unique settings Melbourne has to offer.
“We’re thrilled to be part of this experience, with the unique surroundings and futuristic atmosphere giving our team from Tokyo Tina the opportunity to demonstrate their culinary creativity in developing dishes that, while still influenced by Japanese cuisine and culture, are unlike anything on the Tokyo Tina menu,” said Mr. Blacher.
Sensory Underground: an immersive dining experience by Tokyo Tina will run from Wednesday to Sunday for two weeks from Wednesday 31 July, and with only limited sittings per night the event is set to be one of the most sought-after tickets in town. On Wednesday, Thursday, and Sunday evenings there will be two 90-minute sessions at 6:30pm and 8:30pm, and Friday and Saturday nights will feature three 90-minute sessions at 6:00pm, 8:00pm, and 9:45pm.
Tickets, which provide a four-course dining experience, a welcome drink, and a wealth of sensory experiences, are $129 per person and will be on sale from Thursday 20 June via this link.
More information on the Anything But Square Festival Powered by Siemens can be found at www.fedsquare.com.
Creatives, videographers, moving-image artists and more – if you’re proud as punch of what you’ve made and you’re looking for a free screen to show off your talent on, where better than at Fed Square?
There’s no cost and we’ll give full credits, of course. If you’ve made a piece of video creativity in the past you’re particularly proud of, send it to us and we’ll host it on the Digital facade – AKA our lovely Big Screen!
Fed Square is seeking submissions from the Melbournian and Victorian Community for video content to be displayed on the Big Screen as part of the Anything but Square Festival at Fed Square from 26 July – 25 August 2019.
Fed Square is looking to showcase content that celebrates Melbourne as an ‘Anything But Square’ community for the month of the festival. The contents of the video can be in any genre if it follows our formatting and submissions guidelines, outlined below.
The successful videos will be displayed on the main facade and promoted out on our festival program, Fed Square’s various marketing channels, social media and website.
There is no budget or fees attached for the submitted works.
In return for providing content to Fed Square, submitted works will receive a 12-month non-exclusive license to display your work on the Digital Façade with creator branding, web information and accreditation.
Submitted content must be suitable for screening in a public government-owned space and meet the following criteria:
In evaluating the video and multimedia for approval to be screened, FSPL will confirm that the above criteria have been met.
Videos can be sent via email link and should be no more than 5 minutes long:
For any enquiries, please contact Benjamin McCarthy on 03 9655 1912 or at Benjamin.McCarthy@fedsquare.com
Submissions close 5:00pm Friday 5 July. Don’t forget to fill out the MULTIMEDIA BRIEFING FORM!
Fed Square Pty Ltd (FSPL) is pleased to announce that Suzana Bishop, General Manager – Commercial and Public Engagement at Fed Square has been appointed to the board of Meetings & Events Australia (MEA), the peak body representing the events industry in Australia.
FSPL recognises Suzana’s appointment to the MEA board as a wonderful personal achievement that also reinforces FSPL’s expertise and leadership position within the events industry.
About Meetings & Events Australia – MEA
MEA is the peak body representing the events industry in Australia. MEA represents companies and individuals that stage, produce, manages, supports and supplies to the thousands of events across Australia each year. These events are conferences, meetings, exhibitions, product launches, seminars, special events and much more. Meetings and Events Australia offers professional development and educational programs, accreditation and recognition. It provides a forum for members to discuss current issues to improve the delivery of events.
Fed Square Pty Ltd today announced the appointment of Endeavor Global Marketing (EGM), the cultural marketing agency within Endeavor whose expertise spans advertising, branding, digital, experiential, public relations, sponsorship, influencer and content.
EGM will work with Fed Square to create and run campaigns that maximise experiential, sponsorship and commercial efforts, and help ensure the square remains one of Melbourne’s key cultural landmarks and iconic meeting places for the community.
The marketing efforts signal Fed Square’s rejuvenated sponsorship ambitions, as it aims to identify and work with others who are committed to reimagining a square that best reflects and serve the community.
EGM and Fed Square also recognised the growing demand amongst audiences for meaningful experiences and exciting ways to interact with cultural moments and with one another, and the distinct advantages Fed Square offers brands looking to meet this demand.
“Fed Square has long been a cultural hub for Melbourne and a space where creativity, curiosity and inspiration collide, and we are always keen to work with partners who can continue delivering value to the community,” said Suzana Bishop, General Manager, Commercial and Public Engagement at Fed Square. “We are confident that, working with Endeavor Global Marketing, we will be able to attract like-minded partners to Fed Square.”
“Endeavor Global Marketing is passionate about enhancing the consumer experience, and we’re excited to collaborate with Fed Square, which is perfectly poised to do so,” said Jason Fielding, Senior Vice President and Managing Director of EGM in Australia. “We believe EGM can bring a lot of value to municipal partnerships, drawing from our extensive cultural insights and network. We’re excited to work with the great team at Fed Square to deliver marketing solutions that engage audiences and increase brand exposure.”
For all media enquiries please contact: Andrew Baber at firstname.lastname@example.org.
On May 24-25 Fed Square and Marketing Entourage will host Hack Fed Square, a design hack competition as part of Melbourne Knowledge Week that invites members of the Melbourne public to develop innovative solutions to the question: How can we ensure Fed Square remains one of Melbourne’s key cultural landmarks and iconic meeting places – a space where creativity, curiosity and inspiration collide?
With 60 participants chosen from public expressions of interest, Hack Fed Square is a mental sprint to come up with solutions to the question in just eight hours.
The event will begin with a briefing on the challenges facing Fed Square, on the evening of May 24, followed by a day of collaborative, creative planning and idea development on May 25. At the conclusion of the hack, teams will pitch their ideas to a panel of expert judges for the chance to have their idea become a reality at Fed Square. The pitch session will be held at Deakin Edge, with pitches beginning at 5:00pm and winners and prizes announced at 7:00pm.
Individuals and teams (of up to six people) are welcome to apply, but with 60 places available, people interested in taking part are urged to complete the Expression of Interest form without delay. Expressions of Interest close on May 15.
Hack Fed Square is part of Melbourne Knowledge Week, held from 20 – 26 May, proudly presented by the City of Melbourne, facilitated by Marketing Entourage and supported by PHORIA and Uvideo.
“Hack Fed Square is a fantastic initiative that continues Fed Square’s history of seeking out and responding to the input and ideas of members of our community in how to ensure that we remain Melbourne’s premier civic space,” said Jonathan Tribe, CEO of Fed Square.
“This event is a truly unique opportunity for members of the public to provide ideas that will shape the future of Fed Square and help us maintain our position as an iconic meeting place and cultural landmark.”
Please note: To attend, participants must register and have their registration accepted. They also must be able to attend both the Friday evening and Saturday to be successful in securing a place. Registrations close 15th May 5pm.
For all media enquiries please contact:
Andrew Baber at email@example.com
At 6:00pm on 8 May 2019 Fed Square will launch their newly commissioned generative animated adaptation of celebrated Indigenous artist Mirdidingkingathi Juwarnda Sally Gabori’s ‘All The Fish’.The adaptation will play each evening from 8:00pm-9:00pm on 9 May-9 June, as part of Yirramboi Festival, Melbourne’s premier First Peoples festival.
In 2018 – in close consultation with the Gabori estate – Fed Square commissioned RAMUS Design Studio to create an animated adaptation of Gabori’s ‘All The Fish’ (2005, the National Gallery of Victoria’s Indigenous Collection) for their newly installed Digital Façade. This adaptation – accompanied by a rare recording of Gabori’s own singing – is intended as a celebration of the venerable artist’s significant legacy.
“As the city’s premier civic space, we at Fed Square are very proud to launch this adaptation of Sally Gabori’s ‘All The Fish’, reflecting the impact her work has had on culture and identity.” said Jonathan Tribe, CEO of Fed Square.
“We at Fed Square are delighted to use again our new and exciting screen as a digital art gallery, and to host another original, specially-commissioned artwork by such a renowned artist as Sally Gabori. We are certain this film will create enormous public interest as it reflects her life in Northern Australia.”
“The debut of All The Fish is a culmination of the Digital Façade’s intentional design as an innovative outdoor gallery and the premier home for cultural celebrations in Melbourne, particularly that which are live and interactive. Fed Square has always valued opportunities to explore art that is unconventional, unusual, forward-thinking or in some way disruptive, and to translate All The Fish to the Digital Façade in this manner is emblematic of that value.”
Bob Thomson, Executor of the Estate of Sally Gabori, stated “Sally Gabori had visited Federation Square in 2007 and I can imagine how proud she would be today to see her art being shown in such an exciting way to so many people. She loved colour and this sounds absolutely perfect to us in her honour.”
Mirdidingkingathi Juwarnda Sally Gabori was one of the leading Australian contemporary artists of this century. Her works reflect the way in which Gabori viewed and depicted her world, the stories of her ancestors and her country – Kaiadilt Country of Bentinck Island, in the Gulf of Carpentaria, Queensland – where she was born in 1924. Sally Gabori lived and worked on the Mornington Island community of Gununa, where her indefatigable zeal to communicate her stories, knowledge, and experiences accumulated over an incredible life – spanning over 90 years – won her great admiration and left an astonishing cultural legacy. She passed away in 2015.
Fed Square would like to acknowledge and thank Sally Gabori’s family, Beverly Knight (agent for art for the Estate of Sally Gabori), Alcaston Gallery and the National Gallery of Victoria for their valuable guidance, support and insight during the creation of this work.
Fed Square also wishes to thank Jim Cousins AO and Libby Cousins, who generously gifted All The Fish to the National Gallery of Victoria in the Australian Government’s Cultural Gifts Program 2013, as well as Pablo Tochez Anderson, the project’s animator.
This is a free event and bookings are not required. The location is wheelchair-accessible.
Address: Digital Façade, Main Square, Federation Square, Corner Flinders St & Swanston St, Melbourne VIC 3000
For all Media Enquiries please contact Andrew Baber at firstname.lastname@example.org or see the following webpages:
Following the deliberations of Heritage Victoria, Federation Square Pty Ltd has been informed that the application put forward for the demolition of the Yarra building was not successful.
Whilst we believe our proposal represented a positive step in a pathway to a sustainable future for Federation Square, the Apple project was certainly not the only consideration in planning for the future of this iconic precinct. There are a number of interesting projects in the pipeline that we are confident will excite Victorians in the near future.
FSPL leadership will now work closely with the Victorian State Government to ensure that precinct remains sustainable and a place Victorians love to congregate.
In the meantime, it’s business as usual for FSPL staff who will continue to work tirelessly to develop interesting programming that attracts visitors to the square to support our commercial tenants.
We look forward to future discussions with the Victorian State Government and its Review Panel to ensure we develop inspiring options for invigorating Fed Square.
No further comments. For more information, visit Melbourne Heritage.
For all media enquiries contact Suzana Bishop on 0419503398 or SUZANA.BISHOP@FEDSQUARE.COM
Massacre sites across Australia lie silenced and hidden from public knowledge on colonised lands.
During a 12-month residency at the Koorie Heritage Trust, Peta Clancy collaborated with the Dja Dja Wurrung community (Bendigo region of Central Victoria) to research, develop and create a major series of large format landscape photographs exploring frontier violence and massacre sites on Dja Dja Wurrung Country.
Undercurrent is a solo exhibition by Bangarang artist Peta Clancy and opens Saturday 9 March until Sunday 28 April 2019 at the Koorie Heritage, Yarra Building, Federation Square.
Her artistic response to the massacre sites has been informed by extensive consultation with the Traditional Owners and in collaboration with Elders and community members.
Using cutting and layering techniques, Clancy’s work references the emotional and cultural scars left in the landscape by frontier violence, which have been historically and physically covered up by subsequent colonial occupation. By scarring the photographs, Clancy depicts the layers of time – of history, memory and place, uncovering the layers of colonization and the continuing emotional and cultural effect on the land and the community from massacres that occurred there generations before.
‘’When I visit the sites and create the work, I am trying to reconcile with the knowledge that violence that occurred at the site. I aim to create landscapes that contain multiple perspectives; historically and temporally. Like two worlds/histories existing in the one place. The images aim to reconcile these perspectives as well as suggest a disconnection between two distinct ways of perceiving the land,’’ says Peta Clancy.
She continues, ‘’I also think about overlaying of the images as blocking and disrupting the view, as a means to suggest that there is something that is hidden and not revealed in the landscape I am photographing. By creating the scarred images, I aim to suggest the trauma of the past and to give this a presence in the landscape. The images are cut, yet rendered whole again, but the cut remains in the image as a visual trace of the traumatic history and events that occurred within that landscape.’’
Clancy spent six months consulting with the Dja Dja Wurrung community, seeking their permission to undertake the project, and a further 12 months working collaboratively with the community throughout the creation of the work, making site visits, having conversations with Elders, and working closely with Mick Bourke and Amos Atkinson.
Undercurrent will feature an installation with large-scale, 5m wide x 3.4m high, wallpaper prints and upon this a series of smaller scaled framed photographs.
Clancy’s photographs are created over a period of many months. They involve her revisiting the sites repeatedly, at different times of the day and varying weather conditions.
She then returns to the exact locations with large-scale photographic prints. The print covers the entire view within the frame of the camera. Clancy then cuts into the print to reveal sections of the scene from behind. The final photographic print then captures the created and actual landscape.
A soundscape will accompany the exhibition along with audio interviews with the Traditional Owners.
‘’Undercurrent is the first exhibition from the Koorie Heritage Trust’s residency program designed to foster Koorie art, language and culture. We acknowledge and are grateful for the support of the Federal Department of Communications and the Arts’ Indigenous Languages and Arts Program which supports Aboriginal and Torres Strait Islander communities to revive and maintain languages, and to develop and present art,’’ says Tom Mosby, CEO, Koorie Heritage Trust.
Peta Clancy is a descendent of the Bangerang nation from the Murray Goulburn area, South Eastern Australia.
Clancy was awarded the 2018 Fostering Koorie Art and Culture Koorie Heritage Trust Residency funded by the Australian Government’s Indigenous Languages and Arts Program. Clancy has exhibited extensively across Australia and internationally.
She completed a practice-based PhD at Monash University, Melbourne where she is a Senior lecturer at Monash Art, Design & Architecture, Monash University, Melbourne.
Established in 1985, the Koorie Heritage Trust is a bold and innovative not-for-profit arts and cultural organization. Aboriginal owned and managed, the Koorie Heritage Trust provides opportunities for all people to learn, connect and re-connect with the rich living cultural heritage of Aboriginal Victoria originating from a 60,000-year-old history.
The Koorie Heritage Trust’s residency program and this exhibition has been supported by the Federal Department of Communications and the Arts’ Indigenous Languages and Arts Program. Undercurrent has also been generously supported by Gandel Philanthropy.
Undercurrent by Peta Clancy, Saturday 9 March until Sunday 28 April 2019, Koorie Heritage, Yarra Building, Federation Square. Free entry www.koorieheritagetrust.com.au
Media information: Magda Petkoff, Purple Media, 0409 436 473,
To mark International Women’s Day on March 8 Fed Square has become host to an internationally famous symbol of equality and women’s rights: a limited edition reproduction of “FEARLESS GIRL”.
The Fearless Girl – one of four bronze statues, the most famous of which is located opposite the Charging Bull in New York’s Wall Street – will stand in Fed Square for the next three years, and is brought to Melbourne by Maurice Blackburn, Hesta and CBUS.
The Fearless Girl has become a conversation-starter worldwide, and her placement at Fed Square on International Women’s Day is intended to shed light on the local conversation about gender rights and equality.
Once her stay with Fed Square is over, she will be moved to another, as-yet-undecided location.
Fed Square CEO Jonathan Tribe said he is thrilled Fed Square can be the temporary home for the Fearless Girl.
“This iconic and important piece of public art will encourage conversations about equality in the workplace and in broader society – and that is a good thing for everyone,” Mr Tribe said.
“The inclusion of the Fearless Girl in the Square aligns with our commitment to support creativity in all forms of cultural expression. I encourage visitors to stop by and say hello to Melbourne’s Fearless Girl.”
Maurice Blackburn CEO Jacob Varghese said Fearless Girl will serve as a powerful reminder that Australia still has a long way to go in the fight for gender equality.
“We are proud to be bringing Fearless Girl to Australia, globally she has served as an inspiring force for change to deliver equality,” Mr Varghese said.
Cbus CEO David Atkin said he hopes Australia’s boardrooms embrace Fearless Girl’s daring and confident spirit.
“With all eyes on corporate Australia at the moment, it is the perfect time for her voice to be finding a permanent home in Australia,” Mr Atkin said.
Melbourne will become the fourth city to host a Fearless Girl, the others being in New York, Cape Town and Oslo.
The “Fearless Girl” sculpture is a limited edition reproduction of the original “Fearless Girl” sculpture in New York, created by the artist Kristen Visbal. Maurice Blackburn, Hesta and Cbus are not in any way affiliated with, endorsed or licensed by State Street Global Advisors Trust Company, the commissioner of the original “Fearless Girl” sculpture, or State Street Global Advisors Australia or their related entities, in relation to the display of the reproduction of the “Fearless Girl” sculpture.
Fed Square is delighted to be working with the Sustainable Living Festival on the festival’s feature event, Big Weekend, 8 – 10 February.
The Big Weekend showcases the main attractions of the Sustainable Living Festival’s calendar and features interactive workshops, talks, technology demonstrations, art, film and live performance pieces.
The famous Exhibitors Market, located on Riverside Terrace, will feature over 100 exhibitors, including vendors showcasing the very best of organic food, beer and wine. Ethically-sourced clothing, sustainable building designs and gardening options will also be on show. There is also an outstanding program of talks, performances and workshops.
All events as part of the Big Weekend are free & non-ticketed unless specified. Find out more information here.