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A huge crowd of soccer fans watching the Matilda's play at Fed Square. The photo has been taken with the screen out of the shot looking up into the crowd


Fed Square

Fed Square is an iconic destination and Melbourne’s gathering place, where visitors are immersed in unique cultural experiences and architecture that celebrate Victoria’s rich heritage and identity.


Partnerships at Fed Square champion the combined power of culture, community and commercial enterprise.

From developing a high impact activation in the city’s heart of Fed Square, to joining us to present our year-round program of events from live music to family entertainment, Fed Square offers a raft of vibrant and high-value partnership opportunities.

Contact us to explore how we can develop a tailored partnership for you: partnerships@fedsquare.com

Activation spotlight

Fed Square partners with leading brands to activate the Square with vibrant and experiential moments and seeks out innovative and fresh initiatives into the future. Here are some of the activations and partnerships that have been brought to life at Fed Square.

Cartier Into The Wild

Into the Wild with Cartier was an exquisite exhibition staged in the spectacular spaces of Fed Square’s Atrium. An Australian exclusive, Cartier revealed the story of the iconic Panthère de Cartier.

Australian Open

The Australian Open came to Fed Square, bringing three weeks’ worth of live music, ticket giveaways, kids’ activities, pop-up bars, food, drink and more – and, of course, front-row seats to Melbourne’s biggest screen.

Sensory Underground

Leveraging Fed Square’s food destination credentials, Fed Square hosted the dining experience sensation – Sensory Underground. Creatively utilising rarely used spaces at the Square and offering great food, music and a bespoke bar, the event was completely sold out for its duration.

Little Food Festival

During the school holidays, kids and families were entertained with immersive and engaging demonstrations as part of the Little Food Festival. Kids and families learned about healthy living and lifestyles in a fun filled, vibrant line-up of activities.

Christmas Square

Fed Square in partnership with City of Melbourne hosts our Christmas Square – a Christmas Festival event in the heart of the city. A joy for children and families, the Square comes to life with larger-than-life decorations, twinkling lights and the monumental 16.5 metre LED Christmas tree.