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For the best in venue hire Melbourne – that’s Fed Square.

Date Posted

June 30th, 2022

Our Vision for Fed Square

Fed Square is a globally iconic destination and Melbourne’s gathering place, where visitors are immersed in unique cultural experiences and architecture that celebrate Victoria’s rich heritage and identity.

You’ve been looking for the perfect place to host your event – to launch a brand activation or host a festival; to run a conference, put on a concert or craft an exclusive, bespoke ticketed event in a hidden location. You’ve been googling ‘venue hire Melbourne’ and going out of your mind trying to find something – well, just a bit special.

We’re here to help – we’ve been right under your nose the whole time!

After all, Fed Square has it all – with a range of special event spaces, both indoors, undercover and outside, and dedicated specialised in-house event management, event operations, multimedia and AV expertise, located in the centre of Melbourne’s beating heart – we have the perfect formula to ensure that your event will run smoothly and be one to remember.

If you’re looking to add marketing benefits to your venue hire arrangement – you also have option to reach Fed Square’s extensive public audience, with over 40,000 public subscribers to our weekly What’s On e-newsletter, and a combined social media audience of over 180,000.

VENUE HIRE MELBOURNE HIGHLIGHTS

For conferences, concerts and events requiring seating up to 450, you can’t go past The Edge. With its striking prism-like architecture comprised of walls of intersecting fractal panes of glass, maximising the beauty of its outlook over the Birrarung (Yarra), what could be more perfectly Melbourne than that? Featuring bespoke timber furnishing and fully equipped lighting and AV capabilities, The Edge is a space that guarantees the wow-factor at any event.

The Edge

If you’re looking to create an experience that requires a space that’s a little more unusual, we have the soaring Atrium: recently the location for the installation of the Museum of the Moon – a brand activation with Marvel Studios and Disney +. The Atrium is a stunning, cavernous space, featuring Fed Square’s distinctive glass fractal panes reaching up to the sky, located directly opposite Melbourne’s iconic Hosier Lane, and is permanently open to the public. The Fracture Gallery in the Atrium can house exhibitions, and the entrance to the Atrium has been utilised to striking effect for the recent PHOTO 2022 exhibition – with a full-entrance decal artwork of Cindy Sherman’s Untitled Film Still – adorning the exterior.

Untitled Film Still by Cindy Sherman, PHOTO 2022 on The Atrium

River Terrace, a highly trafficked outdoor space connecting Swanston Street to Birrarung Marr and Melbourne’s sporting precinct, is the perfect location for warm-weather summertime outdoor activities and tent and marquee installations. The space has been the location for the hugely popular Firefly Zipline across the Yarra, the mock-archaeological dig site for Melbourne Museum’s Triceratops Dino Dig, Disney’s Pixar Putt, and heaps more.

Pixar Putt at River Terrace

Then, of course Fed Square has the Main Square – covered in its distinctive undulating red and terracotta-hued cobblestones, facing our Main Stage and Big Screen, directly opposite Flinders Street Station. This location hosts the maximum number of people at Fed Square (up to 8,000), and is perfect for festivals, concerts and major activations and events. The space has been transformed into a Fashion village and district for PayPal Melbourne Fashion Festival, complete with Champagne bars and Fashion Pavillion, and hosts major brand events such as Christmas in the Wizarding World and Star Wars Day (May the Fourth).

Christmas in the Wizarding World at Main Square

Other options for specialised spaces include Slot 9, a tiny, hidden, underground space that borders the train tracks, which was thrillingly activated for Sensory Underground – the incredibly popular curated food, beverage, sonic and tactile multisensory experience, for a limited number of patrons. Melbournians, as we know, love a hidden space, and it doesn’t get much more exclusive than Slot 9.

And we’ve got heaps more options to get your ideas flowing and inspiration bubbling to make your next event really pop – have a chat to our friendly staff to talk through your venue hire needs.

That’s what we’re here for!