Meet the public where they are.
Located at the entrance to Fed Square, directly opposite the Swanston Street tram stop and Victoria’s busiest train station, the Swanston St Forecourt is a hub of vibrant public activity welcoming thousands of visitors and passersby daily. The entrance to the brand-new Town Hall Station on the corner of Swanston Street and Flinders Street is due for completion in 2025, providing a new access point for visitors to Fed Square and will increase foot traffic even further.
Being the gateway to some of Australia’s leading art galleries and museums, and to Melbourne’s sporting precinct, this space is suited to high-quality and immersive activations, including brand activations, public performances and public art exhibitions.
Swanston Street Forecourt can be used as an extension to events held in the Main Square, or independently.