Our suite of premium large-format digital screens delivers exceptional reach, visibility and impact across one of the CBD’s busiest transport and pedestrian hubs. With content required to connect to curated programming at Fed Square, these screens offer a rare opportunity to align your campaign with relevant, engaging content in a premium, high-traffic environment. 

Freshly upgraded, the Main Screen is the centrepiece of Fed Square’s large-format digital offering and its highest-impact digital asset. Regularly used for major film screenings, artist commissions and large-scale live performances, it has become the backdrop to some of the city’s most memorable cultural moments.

Designed for flexibility, the screen can showcase TVCs, trailers, campaign announcements and bespoke creative, with interpretive or supporting text displayed alongside content at all times. This creates a rare opportunity for campaigns that are engaging, accessible and seamlessly integrated with Fed Square’s curated programming.

FEATURES

• Automatic scaling of content, can use industry standard dimensions and formats
• The Main and Stage screen can be either 1920×1080 or 3840×2160
• Full Screen spec is 3840×1600

Commanding attention on bustling Swanston Street, the North Facade is positioned within the CBD’s busiest transport and pedestrian hub, capturing the attention of thousands of commuters emerging from the newly completed Town Hall Metro Portal each day. Newly upgraded, the screen features a new standardised design that speaks to contemporary audiences, offering a premium canvas for campaigns that complement Fed Square’s curated programming.

FEATURES

• Automatic scaling of content, can use industry standard dimensions and formats
• The North Screen can receive content as either 1080×1920 or 2160×3840

Located in Melbourne’s cultural precinct hub, the Atrium Screen connects with valuable audiences in the heart of Fed Square. Positioned within a vibrant destination of museums, galleries, dining and public experiences, the screen offers a unique opportunity to engage visitors with visibility extending through to Flinders Street. It provides a distinctive platform for campaigns that complement Fed Square’s curated programming and atmosphere.

FEATURES

• The Atrium can receive content as either 3840×2160 or 1920×1080

Stage Screen is a new addition to Fed Square’s connected digital screen ecosystem. Positioned beneath the Main Screen and alongside the North Screen, the Stage Screen unlocks a wealth of new opportunities. Whether used as a dynamic backdrop for Main Stage events or for ‘always-on’ brand presence during Main Screen broadcasts, it offers exceptional flexibility, a more sustainable alternative to traditional stage dressing, and a powerful new canvas for engaging audiences.

• Content must relate to Fed Square programming and be approved prior to screening.
• Content must be rated G/PG and be suitable for screening in a public space to all members of the general public.
• The inclusion of logos/credits/external websites/social media accounts must have prior approval.
• Content submitted must have all required rights, permissions, licenses and copyright required by law for public exhibit.
• Content must not be libellous, defamatory, obscene, sexually, racial, culturally or ethnically offensive, harassing, intimidating, hateful, discriminatory or abusive. Content must not be political or religious in nature.