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Before that very first moustache changed everything back in 2003, Travis Garone was a creative who quickly made a name for himself doing what he loved – bringing artistic concepts to life for youth-driven surfing, skateboarding and music brands.
Then, a chance conversation in a Melbourne bar about the dying art of the moustache led Trav and his mate Lucky to launch Movember. The goal was simple: Disrupt the charity world. They kept it fun, kept it simple, kept it about men and in doing so, created not just a charity, but a movement. By keeping true to its origins, founding principles and humble beginnings – through every single decision made and action taken – Movember grew into a leading force championing men’s health the world over.
As well as Movember, Trav is also the co-founder of cult streetwear label Doomsday and creative agency People Make Progress. It was Trav’s experience tapping into youth culture that was the driving force behind Movember’s brand, helping to make the movement appealing and popular with young men – something that was unparalleled in the charity sector at the time.
Trav has created countless street art, murals, graffiti artworks and installations, as well as collaborating on creative projects in all over the world – from LA to Japan and the UK – and even created a new character with Adam Hargreaves for the beloved Mr Men series.
World-class art galleries and installations. A diverse range of food and drink. Thrilling, extraordinary events that capture the hearts of Melburnians year after year. Fed Square is anything but square. Since opening in 2002, Fed Square has seen more than 100 million visits and been named the 6th Best Public Square in the World. Frankly, we’re slaying out here and it’s nice to be recognised.