NBA 2K27 Activation

Get ready, Melbourne. NBA 2K27 is arriving at Fed Square for an exclusive three-day fan experience, giving basketball and gaming fans the chance to be among the first in Australia to play the latest instalment of the world-renowned NBA 2K franchise.

Step onto the virtual hardwood and experience the newest gameplay, features and innovations that make NBA 2K27 the ultimate basketball gaming experience. Whether you’re a seasoned player or a casual fan, this is your opportunity to test your skills and see what’s new before everyone else.

Fans can also try their luck at the NBA 2K27 Claw Machine, packed with exciting prizes including gift cards, exclusive merchandise and copies of NBA 2K27 for the gaming platform of their choice.

Capture the moment with the NBA 2K Player Card Photo Booth, where fans can create their own personalised NBA 2K-style player card and take home a unique keepsake from the event.

Located in the heart of Melbourne’s CBD at Fed Square, this free fan activation is the ultimate destination for gamers, basketball enthusiasts and families looking to experience the excitement of NBA 2K27. With hands-on gameplay, interactive experiences and great prizes up for grabs, it’s your chance to celebrate the next chapter of basketball gaming as it officially tips off.