Experience Lab showcase

See some of Australia’s most exciting Experience creators – and the brand-new experience ideas they have come up with as part of Experience Lab.

Experience Lab was created in 2022 as part of Fed Square’s 20th Anniversary celebrations, to support the development of new and innovative ideas for experiences that could happen at Fed Square.

Three teams were selected for the program from an open Expression of Interest (EOI), and the teams have been mentored and provided with grant funding to develop the idea to the next stage.

At this showcase, open to the public, you can see the three teams’ ideas and meet the teams themselves.

Learn more about Experience Lab here.

Located in Tenancy 16 of The Atrium, opposite The Ian Potter Centre: NGV Australia

Meet the teams:

Superscale

Patrick Macasaet, Vei Tan and Youjia Huang from Superscale are part of The Immersive Futures Group, a transdisciplinary consortium with the vision to discover possible now, near, futures of our cultural and built environments. Through real-time gaming technologies, immersive spatial architecture, interactive objects, wondrous narratives, and open-world wandering games, they aspire to generate an ecology of meaningful experiences that invite you to be part of the conversations and stories to shape the planet’s future.

The project: Future Naarm: Mists and Shadows celebrates the cultural, environmental, and mythological significance of the Birrarung Marr and explores possible futures.

Casino of Secrets

David Harris is a PHD student from the VCA currently studying the potential interdisciplines of game design/play philosophy and immersive theatre. He has a passion for where this industry could lead to. Rather than heading towards digital design, David and his team are connected with the concepts of human to human play. How do we design games that can be responded to? How do we allow audiences to feel they have narrative control of the content they are participating in.

The project: Casino of Secrets is a large-scale immersive experience where audiences share, play and discuss the nature of secrets.

REELIZE.STUDIO

Jobe Williams is the founder and creative director at REELIZE.STUDIO, an interdisciplinary media art and creative technology ensemble based in Melbourne with a global reach. With a passion for experiential, the studio combines real-time production techniques and integrated design processes to craft mesmerising structures, spectacles, unparalleled virtual environments and immersive imagery. A pioneer of multi-sensory aesthetics, Williams leads research and development at the studio–recently expanding the ensemble’s practice in the emerging field of deep visualisation, utilising machine learning workflows to synthesise images with an artists’ sensibilities and the power of AI. REELIZE.STUDIOS aims to generate lasting impressions, transcending sensory modalities and disrupting the boundaries of art, science, architecture and digital media.

The project: COLLIDR by REELIZE.STUDIO is a new multi-sensory installation and performance utilising cutting-edge technology and audio-visual production techniques to create a spectacle of light and sound in space.