Down Under In Front – Australian Fashion™ Campaign Launch

The Australian Fashion Council is launching its Australian Fashion™ Campaign, Down Under In Front, a world-first initiative that will define and position Australian fashion on the global stage, selling its unique vision and progressive social and environmental values to customers at home and around the world. Spokespeople at the event will include Lord Mayor of Melbourne Sally Capp and Australian Fashion Council CEO Leila Naja Hibri.

This will be followed by a M/FW Conversations event, Driving Demand – The Australian Fashion™ Campaign that explores the trade mark, campaign and the opportunities for Australian Fashion presented by Melbourne Fashion Week and Creative Victoria.

All of this will be livestreamed to our Big Screen!

8am-8.30am: Down Under In Front Campaign Launch
8.30am-9.30am: Driving Demand – The Fashion Fashion™ Campaign, M/FW Conversations Presented by Creative Victoria