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Over the past 18 years Fed Square has become a globally iconic destination and Melbourne’s gathering place. Plenty has changed in that time, but not our logo… until now.
We’ve listened to our community about how they feel about Fed Square, how they use the space, and what they want to see in the future, to create our Anything But Square philosophy.
Our new brand is more than just a new visual identity, it is our promise to deliver a kaleidoscope of experiences that inspire, engage and celebrate our community and to redefine what it means to be a world-class civic and cultural precinct.
Best of all, we are bringing our Anything But Square philosophy to life in so many ways already – from our exciting new shaded areas to relax in the Square, our jam-packed summer event calendar, to newly launched podcast episodes and documentaries diving into the architecture and heritage of Fed Square.
So whether you pop along to Fed Square in person or join us online at the Virtual Square, we hope you’ll enjoy this Anything But Square adventure.
Video length: 49 secs
That’s not all – enjoy our series of mini-documentaries about the hidden nooks, crannies and secrets of the square, tune in to our podcast retrospective on Fed Square’s long and storied journey from concept to concrete, and stay tuned for a soon-to-be-unveiled fantastic competition!
Uncover the giant maze that hides beneath the Square, appreciate the engineering marvels and architectural significance that makes us one of the youngest heritage listed sites in the world and discover our heritage and unusual history that makes our precinct anything but square!
Did you know Melbourne was deliberately designed without a public square, so as to prevent the spirit of democracy from arising? Or have you ever wondered why the Square is designed in such an irregular shape and fashion with heavy influence from geometry? Check out our triple-bill podcast episodes below to celebrate our new brand and learn all about the hidden secrets and ingenuity of Fed Square’s history, direct from many of the significant people who were involved in its founding.
Had a romcom-worthy date at the Ian Potter Centre that ended in marriage? Fallen flat on your face while running to a screening at ACMI? Spotted a reality TV star at one of our river-side restaurants? Well, we want to hear from you. We’ll soon be launching The People’s Square – a place to collate all the magical and memorable memories Melburnians have of their favourite inner-city hub. And we’ll be rewarding one lucky winner with a money-can’t-buy-prize. Stay tuned!
In the meantime, wrap your peepers around some of the exciting artwork our dedicated team has created – and we’ll see you at Fed Square.