AFL Pop-up Store

Visit the AFL Pop-up Store on Grand Final Eve for the annual parade and again on Grand Final Day to soak in the incredible atmosphere football brings to the city over these two major days. The Grand Finalist merchandise outlet will be stationed at the Fed Square, trading from Fri 27 September to Sat 28 September.

Operating over two thrilling days the Pop-up Store are celebrating the 2024 Grand Final. Whether you’re looking to represent your favourite team or snag a memorable souvenir, they have something for every passionate supporter.

Fans can score an array of AFL team gear, including guernseys, scarves, headwear, and more. They’ve got everything you need to show your colours!

Located next to Flinders Street Station, the Swanston Street Forecourt is expected to attract thousands of footy fans. The vibrant atmosphere, buzzing with footy fever, will make the merchandise outlet a must-visit for those eager to gear up and showcase their team spirit.

Trading throughout both days, this mobile shop will be the go-to destination for supporters to secure their AFL Grand Final game day essentials. Whether you’re gearing up for the big match or soaking in the weekend’s excitement, count on the merchandise van for all your official licensed AFL gear. Don’t miss your chance to grab your favourite items and be part of the AFL Grand Final action!

For more information visit: https://www.theaflstore.com.au/pages/footy-festival
Follow the AFL Store on Facebook: https://www.facebook.com/theaflstore
Follow the AFL Store on Instagram: https://www.instagram.com/theaflstore/