Every summer, Fed Square comes to life alongside the international excitement surrounding the Australian Open. Partnering with Nine Network, the tournament is screened live and free in Fed Square’s iconic Main Square creating a high-profile stage for impactful brand activations. Fed Square experiences its peak visitation at this time, is the gateway for pedestrians making their way to the sports precinct from the CBD and an unmissable site to visit during this ultimate summer moment in Australia. Contact us if you’d like to explore activating your brand with us.

Fed Square is the place to be each March as the world’s eyes turn to Melbourne for the Grand Prix. Always the gathering place for celebration, Fed Square hosts brands aligned with the race, offering high-octane activities ranging from high-profile driver visits, simulated driving experiences to up-close views of show cars—and, of course, live coverage of the race on our big screens. Want your brand in the fast lane? Contact us to be part of the action.

To launch the latest season of MasterChef Australia, Network 10 partnered with Fed Square to deliver a life-sized Mystery Box activation and a public watch party on our Big Screen in Main Square, enabling the brand to create a shared and multi-touchpoint experience in the heart of foodie Melbourne.

“Serving up the iconic MasterChef Mystery Box in a way that has never been seen before, and watching the joy the experience brought to fans at Fed Square, in one of Australia’s most prominent and much-loved locations, was a career highlight for my team and I. The MasterChef judges loved attending as did thousands of fans. The activation created excitement and anticipation for the new season with an integrated and multi-touch point approach”
– Andreana Walton, Network 10’s Head of Marketing – Broadcast and Digital

Into the Wild with Cartier was an exquisite exhibition staged in the spectacular spaces of Fed Square’s Atrium. An Australian exclusive, Cartier revealed the story of the iconic Panthère de Cartier.

Leveraging Fed Square’s food destination credentials, Fed Square hosted the dining experience sensation – Sensory Underground. Creatively utilising rarely used spaces at the Square and offering great food, music and a bespoke bar, the event was completely sold out for its duration.

During the school holidays, kids and families were entertained with immersive and engaging demonstrations as part of the Little Food Festival. Kids and families learned about healthy living and lifestyles in a fun filled, vibrant line-up of activities.

Fed Square in partnership with City of Melbourne hosts our Christmas Square – a Christmas Festival event in the heart of the city. A joy for children and families, the Square comes to life with larger-than-life decorations, twinkling lights and the monumental 16.5 metre LED Christmas tree.