To launch the latest season of MasterChef Australia, Network 10 partnered with Fed Square to deliver a life-sized Mystery Box activation and a public watch party on our Big Screen in Main Square, enabling the brand to create a shared and multi-touchpoint experience in the heart of foodie Melbourne.
&#8220;Serving up the iconic MasterChef Mystery Box in a way that has never been seen before, and watching the joy the experience brought to fans at Fed Square, in one of Australia’s most prominent and much-loved locations, was a career highlight for my team and I. The MasterChef judges loved attending as did thousands of fans. The activation created excitement and anticipation for the new season with an integrated and multi-touch point approach&#8221; 
– Andreana Walton, Network 10’s Head of Marketing – Broadcast and Digital

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Into the Wild with Cartier was an exquisite exhibition staged in the spectacular spaces of Fed Square&#8217;s Atrium. An Australian exclusive, Cartier revealed the story of the iconic Panthère de Cartier.

The Australian Open came to Fed Square, bringing three weeks’ worth of live music, ticket giveaways, kids’ activities, pop-up bars, food, drink and more – and, of course, front-row seats to Melbourne’s biggest screen.

Leveraging Fed Square&#8217;s food destination credentials, Fed Square hosted the dining experience sensation – Sensory Underground. Creatively utilising rarely used spaces at the Square and offering great food, music and a bespoke bar, the event was completely sold out for its duration.

During the school holidays, kids and families were entertained with immersive and engaging demonstrations as part of the Little Food Festival. Kids and families learned about healthy living and lifestyles in a fun filled, vibrant line-up of activities.

Fed Square in partnership with City of Melbourne hosts our Christmas Square – a Christmas Festival event in the heart of the city. A joy for children and families, the Square comes to life with larger-than-life decorations, twinkling lights and the monumental 16.5 metre LED Christmas tree.

Enquire with our team for your next activation: <a href="mailto:partnerships@fedsquare.com">partnerships@fedsquare.com</a>

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Vegan Dining

Vegan options

Music

Getting to Fed Sq

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Fed Square partners with leading brands to activate the Square with vibrant and experiential moments and seeks out innovative and fresh initiatives for the future. Here are some of the activations and partnerships that have been brought to life at Fed Square.

Fed Square is an iconic destination and Melbourne’s gathering place, where visitors are immersed in unique cultural experiences and architecture that celebrate Victoria’s rich heritage and identity.