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Fed Square


Tuesday 4 September | 8am - 9am


General Admission (plus booking fee): $20.00
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Melbourne Fashion Week Conversation Series - Building A Brand

For bite-sized, discussions with industry insiders, head to Deakin Edge at Fed Square for MFW Conversations – a series of thoughtfully curated discussions presented by Creative Victoria.

Learn from industry experts as they open up dialogue on topics facing the fashion industry today.

These conversations events will spark lively dialogue around fashion, retail, sustainability and design.

Special guests and experts will lead the discussion on the ins-and-outs of exploring a career in fashion, and audiences can gain insights into ethical design, the future of the consumer experience and brand building.

Tuesday 4 September: Discover how to build your brand to reach and resonate with your target market.

The session will feature case studies presenting successful brand, PR and social media campaigns.

It will also provide advice on why fashion consumers make the choices they do and how best to use different digital channels and innovative ways to partner and pitch to influencers yourself.

/ Jonnine Standish – MFW Brand Creative Director
/ Lauren Di Bartolo – Founder and Director, Australian Style Institute
/ Richard Brett – CEO, OPR Agency
/ Kristy Barber – Desinger, Kuwaii


Lift access & wheelchair accessible.
Accessiblity at Fed Square

Getting Here

Parking: Parking options at Fed Square
Public Transport: Journey Planner