OUR VISION FOR FED SQUARE

To be recognised internationally as a contemporary world site and Melbourne’s inspirational public space.

To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.

Digital Façade

Fed Square’s new Digital Facade lights up the square 24 hours a day, seven days a week. With specially curated artistic content, live news and TV streams, sporting and cultural events and much more, the Digital Facade is breathing new life into Fed Square. More than just a dazzling viewing and live event experience, it’s a living piece of architecture.

Wrapping around the Transport building, the Digital Facade is a five-storey state-of-the-art digital screen comprised of four million pixels and 850 LED panels. The Fed Square team is working with our event partners and community groups to produce a diverse mix of artistic, cultural and community content to display on this magnificent facade. Some of the content already underway includes the AFL, RMIT and Melbourne Fringe Festival.

One of the exciting pieces launching on August 31 is the AFL photo exhibition in the lead up to finals.  This series of spectacular AFL images from the past and present will capture the highs and the lows of Victoria’s favourite game.

So come to Fed Square and see the extraordinary Digital Facade for yourself.

 

CREATIVE PROJECTS

Find out more about Fed Square's Creative Program

SCREEN ADVERTISING

Find out more about Screen Advertising

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