OUR VISION FOR FED SQUARE

To be recognised internationally as a contemporary world site and Melbourne’s inspirational public space.

To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.

An Apple Global Flagship Store to Open at Federation Square

We are proud to share the exciting news that Federation Square will be the home of a brand new Apple Global Flagship Store in 2020.

As Melbourne’s most loved meeting place, Federation Square won out over a range of other global and Australian location options to be the destination of choice for Apple.

This isn’t just any regular Apple shop – as a Global Flagship Store and Apple’s most significant store in the Southern Hemisphere, the space will host workshops, classes, and live music events.  It will add to the exciting program of events already delivered by Federation Square, its partners and cultural tenants such as ACMI, the Koorie Heritage Trust and the NGV.

The project will create nearly 500 square metres of new public space in Federation Square and connect Federation Square with the Yarra River and Birrarung Marr through the construction of a building which takes up less space than the current Yarra building it will replace.

This means more space in front of Federation Square’s recently announced $5.4m screen evolution project, the Digital Experience Screen and Stage which will build on major events as well as cultural and community festivals. You’ll now be able to enjoy the best of Melbourne and a much better connection with our beautiful Yarra.

With construction anticipated to commence in mid-2019, the store has been designed to enhance Federation Square’s world renowned architecture. Original lead architect, Donald Bates has given his tick of approval.

We’re thrilled that Apple has chosen Melbourne and Federation Square for their new Global Flagship Store. We look forward to welcoming them as we continue to grow Federation Square as an innovative and exciting place for our community.

FAQs Apple Global Flagship Store at Federation Square

  1. Why is Federation Square being changed?

We know that Fed Square is a much loved public space, attracting 10 million visits each year.  We need to ensure the number of visitors continues to grow so Fed Square remains a world-class city square.

The Apple Global Flagship Store will create 500 square metres of new public space, creating a better connection to the Yarra River.  Its inclusion to the Fed Square offering will mean more innovative events and a boost in visitor numbers by up to 2 million people each year.

  1. Isn’t this development just the corporatisation of public space?

Federation Square operates on a commercial model, and there are already a number of commercial organisations operating in the space.

All new commercial operations in Fed Square need to enhance the cultural life and amenity of the square and Apple’s proposal has aligned with this.

We want Fed Square to be the centre of innovation in Melbourne and Apple will help achieve this goal. Apple’s global flagship stores contribute to the cultural life of the cities they operate in, through daily programs of in store events and workshops featuring art, music, and learning exchanges.

  1. How will an Apple Global Flagship Store benefit Victorians?

This will be the only new generation Apple store in Australia. It will be a major drawcard for tourists and locals and will offer an extended range of events and workshop, making Fed Square an even better place for locals and visitors to gather and celebrate.

  1. Why isn’t this building in the same style as the other buildings in Fed Square?

We understand the great attachment the community feels to Fed Square and the concerns about change. We believe the additional public space and increased connection to the river are vital for the improvement of the square to our visitors.

The design deliberately maximizes visibility to the Yarra River. It has a smaller footprint than the current Yarra building and is only two stories high rather than three. The design will also enhance wheelchair access from the square to the Yarra River.

Fed Square’s lead architect Donald Bates and the Victorian Government architect Jill Garner have been involved in the planning and consideration of this project and have both endorsed the proposed design.

  1. What is happening to the Koorie Heritage Trust?

We are working with the Koorie Heritage Trust to relocate them to a better position in Federation Square at no cost to the Trust.

The Trust shares the view that relocating will cater for future growth through increased floor space, enabling an expansion of services and programs. Additional benefits include a dedicated entrance with increased signage and a refreshed space to reflect contemporary Victorian Aboriginal design.

The presence of the Apple Global Flagship Store will not impact on the delivery of the Trust’s many programs and services.

  1. How much Government money will be spend on this project?

Government is not contributing any public funds into this development.

  1. Why wasn’t the public given an opportunity to comment on the proposal before Government approval?

The Government has deemed this to be a project of state significance because of its wide-ranging social and economic benefits for Victoria and therefore the Minister for Planning exercised his powers to exempt a planning scheme amendment from public notice as it is in the broad interests of Victoria to do so.

The social and economic benefits the project will deliver to the Victorian public includes increased public space in the square and capacity for major events, a far superior connection between the square and the Yarra River precinct, an expected two million more visitors to the Square per year, greater tenancy exposure to new clientele, a commercially more secure Federation Square and hundreds of new local jobs.

The Ministerial process also enabled a timely decision to be made on the adoption and approval of the planning scheme amendment so that the project can be delivered within the period of the construction of the Melbourne Metro Tunnel Project. This will avoid a prolonged disruption within the Federation Square precinct.

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