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Digital Facade

Fed Square’s Digital Facade – AKA our beloved Big Screen – lights up the square 24/7.

With specially curated artistic content, live news and TV streams, sporting and cultural events and much more, the Digital Facade breathes life Fed Square, and is home to the Formula 1, AFL, NBL, Cricket, Tennis and a hundred other sports and cultural phenomena dear to Melburnian hearts.

The Digital Facade overlooks one of the most foot-trafficked junctions in Melbourne, with an estimated 33,000 people each day exposed to its content – not to mention the tens of thousands of attendees to each of Fed Square’s regular and popularly beloved festivals and events.

More than just a dazzling viewing and live event experience, it’s a piece of living architecture.


  • 7m x 6.9m dimensions
  • 1920×1080 resolution with built-in blur, generated background and feathered edge
  • Surround Sound 5.1
  • Hosts both static and video content.