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News At Fed Sq
The latest happenings from Fed Square
Public Invited to Hack Fed Square
On May 24-25 Fed Square and Marketing Entourage will host Hack Fed Square, a design hack competition as part of Melbourne Knowledge Week that invites members of the Melbourne public to develop innovative solutions to the question: How can we ensure Fed Square remains one of Melbourne’s key cultural landmarks and iconic meeting places – a space where creativity, curiosity and inspiration collide? With 60 participants chosen from public expressions of interest, Hack Fed Square is a mental sprint to come up with solutions to the question in just eight hours. The event will begin with a briefing on the challenges facing Fed Square, on the evening of May 24, followed by a day of collaborative, creative planning and idea development on May 25. At the conclusion of the hack, teams will pitch their ideas to a panel of expert judges for the chance to have their idea become a reality at Fed Square. The pitch session will be held at Deakin Edge, with pitches beginning at 5:00pm and winners and prizes announced at 7:00pm. Individuals and teams (of up to six people) are welcome to apply, but with 60 places available, people interested in taking part are urged to complete the Expression of Interest form without delay. Expressions of Interest close on May 15. Hack Fed Square is part of Melbourne Knowledge Week, held from 20 – 26 May, proudly presented by the City of Melbourne, facilitated by Marketing Entourage and supported by PHORIA and Uvideo. To find out more about Hack Fed Square or to submit an Expression of Interest, click here. “Hack Fed Square is a fantastic initiative that continues Fed Square’s history of seeking out and responding to the input and ideas of members of our community in how to ensure that we remain Melbourne’s premier civic space,” said Jonathan Tribe, CEO of Fed Square. “This event is a truly unique opportunity for members of the public to provide ideas that will shape the future of Fed Square and help us maintain our position as an iconic meeting place and cultural landmark.” Please note: To attend, participants must register and have their registration accepted. They also must be able to attend both the Friday evening and Saturday to be successful in securing a place. Registrations close 15th May 5pm. For all media enquiries please contact: Andrew Baber at andrew.baber@fedsquare.com.  
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Fed Square Partners with Endeavor Global Marketing
Fed Square Pty Ltd today announced the appointment of Endeavor Global Marketing (EGM), the cultural marketing agency within Endeavor whose expertise spans advertising, branding, digital, experiential, public relations, sponsorship, influencer and content. EGM will work with Fed Square to create and run campaigns that maximise experiential, sponsorship and commercial efforts, and help ensure the square remains one of Melbourne’s key cultural landmarks and iconic meeting places for the community. The marketing efforts signal Fed Square’s rejuvenated sponsorship ambitions, as it aims to identify and work with others who are committed to reimagining a square that best reflects and serve the community. EGM and Fed Square also recognised the growing demand amongst audiences for meaningful experiences and exciting ways to interact with cultural moments and with one another, and the distinct advantages Fed Square offers brands looking to meet this demand. “Fed Square has long been a cultural hub for Melbourne and a space where creativity, curiosity and inspiration collide, and we are always keen to work with partners who can continue delivering value to the community,” said Suzana Bishop, General Manager, Commercial and Public Engagement at Fed Square. “We are confident that, working with Endeavor Global Marketing, we will be able to attract like-minded partners to Fed Square.” “Endeavor Global Marketing is passionate about enhancing the consumer experience, and we’re excited to collaborate with Fed Square, which is perfectly poised to do so,” said Jason Fielding, Senior Vice President and Managing Director of EGM in Australia. “We believe EGM can bring a lot of value to municipal partnerships, drawing from our extensive cultural insights and network. We’re excited to work with the great team at Fed Square to deliver marketing solutions that engage audiences and increase brand exposure.” For all media enquiries please contact:Andrew Baber at andrew.baber@fedsquare.com.
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Behind the Scenes
Fed Square GM Suzana Bishop Appointed To Meetings & Events Australia Board
Fed Square Pty Ltd (FSPL) is pleased to announce that Suzana Bishop, General Manager – Commercial and Public Engagement at Fed Square has been appointed to the board of Meetings & Events Australia (MEA), the peak body representing the events industry in Australia. FSPL recognises Suzana’s appointment to the MEA board as a wonderful personal achievement that also reinforces FSPL’s expertise and leadership position within the events industry.
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Behind the Scenes
See your Video Content on the Big Screen at Fed Square!
Creatives, videographers, moving-image artists and more – if you’re proud as punch of what you’ve made and you’re looking for a free screen to show off your talent on, where better than at Fed Square? There’s no cost and we’ll give full credits, of course. If you’ve made a piece of video creativity in the past you’re particularly proud of, send it to us and we’ll host it on the Digital facade – AKA our lovely Big Screen!
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