To be recognised internationally as a contemporary world site and Melbourne’s inspirational public space.

To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.

Regional Victoria in the Heart of the City

City dwellers can get a taste of regional Victoria during April when Federation Square transforms into Shepp Square, a two week festival of food, family activities and free events highlighting the best of the best of Greater Shepparton.

Taking place from 9-21 April, each day will be themed to showcase the regions dynamic food scene, agricultural offerings, indigenous culture, arts institutions, and family friendly events.

Greater Shepparton is Australia’s Foodbowl and produces 25 per cent of Victoria’s fresh produce.  Exploring just how much fun food can be, visitors to Shepp Square can milk a ‘not so real’ cow, dig for veggies, or get involved in a baked beans eating competition!

There will pop-up bars with Cheeky Cider, Furphy and Dainton beer, and wine aficionados will be satisfied with Tallis and Longleat Wine on site.

Art lovers will be impressed when Dookie the Musical hits the stage, a funny and emotional performance set in the small town of Dookie, exploring the effects of war on soldier, families and refugees.  Shepparton Art Museum (SAM) will be on site alongside Shepparton Festival, the Australian Piano Awards and Nerdmania ‐ Victoria’s largest pop culture expo.

A celebration of Indigenous culture will be held by the Greater Shepparton Yorta Yorta tribe, who will be hosting a day exploring traditional games, dancing, art and food.  Visitors are also encouraged to keep an eye out for the famous Shepparton Moooving Art Cows and real live fruit characters including a tomato juggling street walker, Adam the Apple and Polly the Pear.

Fed Square CEO Jonathan Tribe said “We are delighted to be working with Shepparton Council on Shepp Square.  Over two weeks, Melburnians and visitors to Melbourne can experience the best of regional Victoria, right here in the heart of the city.”

City of Greater Shepparton Mayor Kim O’Keeffe said “It is exciting to showcase Greater Shepparton to the people of Melbourne.  With a special theme every day, people will be able to indulge in our region’s delicious food, immerse in our unique indigenous culture and experience the amazing diversity of our multicultural communities.’’


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Accessiblity at Fed Square

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